Umar Joe is the Host and Moderator of BBR Naija Heritage Jam, a cultural podcast celebrating Nigeria’s diverse roots and ties — where tribes unite as one.

Broadcasting from BBR STUDIOS in Abule-Egba, Lagos, Umar leads unfiltered conversations that bridge tradition and contemporary Nigerian life. Under his moderation, BBR Naija Heritage Jam brings together voices from entertainment, culture, business, and everyday communities to explore identity, heritage, and the stories that shape the nation.

As a division of Baby Boys Records, BBR Naija Heritage Jam reflects Umar’s commitment to preserving cultural memory while amplifying real, present-day Nigerian perspectives. His approach is grounded, inquisitive, and audience-first — prioritizing substance over spectacle and unity over division.

Based in Lagos, Nigeria, Umar is focused on creating media that honors the past, speaks to the present, and invites Nigerians everywhere to see themselves in the conversation.